I chose to create a blog about McDonald's because as a child I loved to eat McDonalds. Basically everyone has a memory of McDonald's from their childhood and it usually is a happy, nostalgic memory. Interestingly enough, over the past few decades becoming a healthy American and straying away from the obesity stereotype in America has not set back Mcdonald's at all, in fact they responded remarkably to the changing times.
McDonalds, or what I always called it as a kid, Mickey D's has been selling hamburgers, cheeseburgers, french fries, (the best french fries ever) chicken sandwiches, soft drinks and desserts since 1955, when Ray Kroc purchased the rights to a small hamburger chain from Richard and Maurice McDonald.
McDonald's has become criticism of some common issues regarding the food industry, especially the fast food industry. Controversy surrounding the menu's healthy choices, expansion and business practices are some of the criticisms McDonalds faces. Less than 5 minutes of exploring the McDonalds website I found a clear and convincing response to all these issues.
Menu- Check out their healthy menu
Beyond this link, you can explore kid's nutrition, a meal planner option which allows you to create your meal and check the nutritional value, compare meals and see all ingredients.
Just a few clicks away you can see how almost every menu option is created through a step by step video.
See how its all made right here
On that same page you can see what mothers are saying about McDonalds. And everyone knows that mom knows best!!
You can see who the McDonalds suppliers for each product is.
You want quality, McDonald's has it!
Also just a few clicks away McDonalds answers the critics by having multiple links and articles on their "Values In Action" page. Questions surrounding recycling, sustainability, green energy and animal welfare are answered. Animal welfare has been a big obstacle for McDonalds to tackle. Well, honestly it is skeptical how fresh the meats are from a fast from restaurant and how well those animal were treated considering it is supplying such a large chain like McDonalds. Here is a link to show all the "haters" what McDonalds is really about!!
The road to going green
In August 2008, McDonald’s USA opened its first corporate-owned pilot green restaurant and received Leadership in Energy and Environmental Design (LEED) Gold certification in April 2009. Some of the green attributes of the Chicago restaurant include energy-efficiency equipment and lighting, high efficiency plumbing fixtures, and permeable pavement and rainwater collection for irrigation. We’re using this “green building lab” to help refine our green building strategy. Our second green restaurant was completed in North Carolina in early 2010.
Currently, 82% of McDonald’s consumer packaging is made from renewable materials, and we’re aiming for higher percentages in the future.
The responses to the criticism of McDonalds are why McDonalds reigns as the best fast food chain in the world. The PR professionals communicate to all of us through 4 different outlets. A McDonald's Media Center page for all your financial and corporate news, a blog site, and twitter and facebook. Continuing to top its competitors and answering common questions and controversies about fast food quality is how Mickey D's has continued to be staple in almost every ones life. I'm Lovin' That!!
sup gr8 article m8
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